This same principle — words matter — is also true when it comes to business communication. The words you choose to act as a medium for your thoughts. Moreover, a badly or thoughtlessly chosen word may have a very negative impact on your audience. To compound this problem of poorly chosen words, people all too frequently design their communications with themselves in mind, rather than on the audience they’d like to engage.
Read moreMake Your Presentations “the Greatest Show on Earth”
Fortunately, you, as a high profile executive or senior administrator, don’t have to hold your audience’s attention for hours or years, unlike Ringling Bros. and Barnum & Bailey Circus. But, you do have to keep your audience engaged — even if it’s only for a thirty-minute presentation.
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