The phrase, “We Are Audience Experts,” perfectly conveys the essence of good business communication. You, as a business person, must be an audience expert in order to shape your message effectively.

Sadly, one of the downsides of technology today is the way it has depersonalized so much of the human element in communication. But, on the positive side, you can avoid this problem by making sure to personalize your own business communication. It’s an effective way to make your messages compelling.