If I had a dollar for every time I’ve received an email that concludes with “please don’t hesitate to contact me,” I’d be a rich woman. It’s such a popular way to end a business email. Yet, it always rings a little false. For one thing, it’s an unnecessarily complicated way of saying “I’d be happy to hear from you.” For another, it turns a positive into a negative — the implication is that the recipient is hesitating and needs to be cajoled into doing otherwise!