Assumptions can lead to faulty outcomes. Take the famous Monty Hall Problem, for example. It demonstrates that the assumption most contestants in that famous game show made when offered a choice of doors, hoping to win a car, was wrong.
If you make assumptions in business communications chances are they won’t be responsible for your failure to win a new car. But they definitely can damage your chances of success with clients, or prospective clients. I see it all too often — business letters and emails that are supposed to entice new clientele, but are written without demonstrating any real knowledge of that client’s business concerns. In many instances this approach stems from a lack of research and preparation. But sometimes it also stems from biases.
